The ‘Zen connection’ of Steve jobs and its impact on the business decisions of Apple is nicely brought to light by Jeff Yang in this article in Wall Street Journal. He speaks about the concept of Ma which loosely translates as ‘void’ or ‘gap’ or ‘space’. As explained by Jeff Yang “Ma states that a thing is defined not just by what it is, but what it is not — that a sculpture is beautiful because of both the rock taken away and the rock left behind, and a ring is useful because of both the hollow at its center and the metal strip that surrounds it.”