Ideas on Demand: A crash course on creativity. Bust creativity blocks, 10x your ideas, and become an idea machine. (10x Impact)

by Miliind Harrdas

The influence of Ma was not just limited to eliminating certain product features but also choosing NOT to launch countless products in the market. Given below is an excerpt from his interview with Betsy Morris published in Fortune magazine5. You can read the full interview here. “Apple is a $30 billion company, yet we’ve got less than 30 major products. I don't know if that’s ever been done before. Certainly, the great consumer electronics companies of the past had thousands of products. We tend to focus much more. People think focus means saying yes to the thing you’ve got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of many of the things we haven’t done as the things we have done.” Intuition was another diverse dot that Jobs collected in a trip to India that he undertook before his Apple career began. In India, he realized that people have a far more developed intuition than the rest of the world and rely more on it than the intellect. Walter Isaacson, in his biography, quotes Steve Jobs: “Intuition is a very powerful thing, more powerful than intellect, in my opinion. That’s had a big impact on my work.”