Social media notifications are a great example of how your brain is being hijacked. Whenever you see a notification, you anticipate the reward you’ll receive when clicking on it, which triggers the release of dopamine in your brain. However, this doesn’t make you happy or fulfill you—at least not for long. Remember, dopamine is not a pleasure chemical; it is a neurotransmitter that is activated when you anticipate a potential pleasure. And that pleasure is usually temporary.
