Adding friction might sound overly simple, but it works. This is because, as humans, we’re fundamentally lazy. We hate wasting energy unless we are forced to. If you need to go to another room to grab your phone (friction #1) and also need to turn it on (friction #2), you are less likely to do it for a while. After I put my internet modem in my storage room, to get it back I needed to: Leave my apartment (friction #1), Take the elevator to descend four floors (friction #2), Open four doors (friction #3, #4, #5, and #6) to reach my modem, and Repeat the actions in reverse (friction #7 to #12).
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