To sell an ad for a watch that costs thousands of dollars, you have to convince the watch’s makers that the ad will be seen by people in the market for a device that costs more than the average American makes in a month. More importantly, you have to convince them that the ad won’t be seen by the wrong people, wasting their precious dollars. And the way you do that is running articles that are pitched either above the educational attainment or contrary to the values of the working class and the poor.
