For online events, your book must be linked/included directly in an email sent to all attendees. In the best case, the event pays you directly for the appropriate number of digital licenses, optionally at a steep discount. The point here isn’t about the money, but the fact that the event will be more motivated to distribute and promote something that they’ve paid for. Less optimal, but still better than nothing, is for the event to send out a special digital purchase link in one of their attendee emails. You’ll get close to 100% penetration with a direct giveaway, and 10-20% penetration with a
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