If you can’t find a single person who is excited to chat about your topic, then it could mean that either: Your readers don’t care about the book’s promise (return to scoping until they do, adjusting either the reader or the promise) You don’t know — or can’t find — even a single potential reader (start dealing with that today) You don’t actually care enough about this topic or reader to fuss with testing and refining a useful book (return to scoping until you care)
