you’ll use two main styles of reader conversations: Listening/understanding conversations — to verify and improve your scope and rekindle reader empathy Teaching/helping conversations — to refine your table of contents and iterate on the book’s underlying education design and structure In practice, these two styles of conversations tend to overlap and blur together, so you needn’t be overly strict about facilitation. For example, a “teaching conversation” might end up feeling more like a loose Q&A than a structured coaching session — that’s fine.