If you’re in the business of paid consulting or speaking, you can easily upsell clients by adding their logo to the cover and a custom foreword to the innards. I’ve sold five or ten thousand of these custom-branded books to a mix of corporations and universities, and they absolutely love it. Bundling books into your normal client services also offers some creative pricing/negotiating power since you can steeply discount one or other component while still ending up with a higher overall fee. Also, clients can sometimes pay for your books and services from two separate budgets, which helps
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