Thomas Hefke

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When someone asks what you’re working on, attempt to describe the book in just one or two sentences. And then you need to do the hardest thing of all: to shut up and listen to them completely misinterpret and misunderstand what you’re trying to do. Each time you try describing it to someone, you’ll get a little bit closer. And once people are immediately getting it — without requiring you to clarify or correct anything substantial — then you’ll know you’ve found the words. Put them on your cover.
Write Useful Books: A modern approach to designing and refining recommendable nonfiction
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