Thomas Hefke

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A guiding principle of product design is that the more iterations you can do — while in front of real users — the better the product will become. The same applies to designing a useful book. But rewriting an entire manuscript requires so much time that there’s typically an upper limit on how many iterations are possible. The solution, as silly as it sounds, is to talk to people.
Write Useful Books: A modern approach to designing and refining recommendable nonfiction
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