Make a clear promise and put it on the cover Here’s the secret to a five-star Amazon rating: be clear enough about what your book is promising that people can decide they don’t need it. It may seem counterintuitive to try to drive potential readers away. But good books receive bad reviews after making too broad of a promise and luring the wrong people into buying. You can’t fully prevent bad reviews from ever happening, but you can certainly make them a rare exception by plainly stating who your book is for and what they’re going to get out of reading it.
