When someone decides to buy and read your book, what are they trying to achieve or accomplish with it? Why are they bothering? After finishing it, what’s different in their life, work, or worldview? That’s your book’s promise. What does your ideal reader already know and believe? If they already believe in the importance of your topic, then you can skip (or hugely reduce) the sections attempting to convince them of its worth. Or if they already know the basics, then you can skip those. Who is your book not for and what is it not doing? If you aren’t clear on who you’re leaving out, then you’ll
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