Devin and I messed up basically everything about the launch of The Workshop Survival Guide (more on that in Chapter 7). But one thing we did right was to get signed copies into the hands of fifty influential review readers. The logistics took some time, but it wasn’t difficult — we just found their emails, said we wanted to send them a new book, and asked for their postal addresses. We asked for nothing in return, but some of them went out of their way to help us anyway.
