Identifying the value can fundamentally change a book. In the early versions of The Mom Test, I had included a silly mock conversation to demonstrate how getting feedback tends to go wrong. I felt a bit sheepish about its goofiness and had only used one such example. But beta readers loved it, saying that it solidified a normally abstract concept. So I ran with it by adding absurd — but useful — example conversations to nearly every chapter of the book. And although the occasional grumpy reader might disagree, these mock conversations are a big reason that the book ended up working. And they
...more
