Speak directly to the reader’s situation and goals, explicitly listing the book’s promise and benefits to their life, using readers’ own words (from reader conversations and beta reading) where possible Include more text and detail than you think you should (at least five paragraphs, and arguably more), allowing potential purchasers to continue reading until they’ve convinced themselves Use visual callouts (like headers, lists, and bold text) to grab the eye and allow for skimming If in doubt, start by picking the book’s five most compelling learning outcomes (which should be on plain display
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