More on this book
Community
Kindle Notes & Highlights
Nearly every author attempts to include too much stuff for too many different types of readers. But that’s a recipe for writing something mediocre for everybody and mind-blowing for nobody — every chapter that the amateur adores, the expert endures, and vice versa.
in order to make something valuable for somebody, you must be willing to define and defend what your book isn’t.
The scope of a useful book is like the executive summary of a new business. It’s an as-brief-as-possible description of what it is, who it’s for, and why they’ll pay for it:
