Once the book is out there, you can use its own success as a fresh excuse to talk about it, which April Dunford calls a “momentum launch.” Did you hit #1 on Amazon with your pre-order? Grab a screenshot and tell your story. Earn your first dollar in royalties? That’s a story. Get your fifth perfect review? Tell people! This works especially well for books about business/money/marketing, but can also be creatively applied to many other topics. For his second book, The Embedded Entrepreneur, Arvid Kahl began using the momentum launch even earlier, sharing feedback and insights from beta readers
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