Gary Vaynerchuck, founder of the content marketing powerhouse VaynerMedia, has championed a similar strategy to produce hundreds of pieces of content per day by repurposing and reusing snippets from a single piece of lengthier source material. Here’s their process:[32] Create “pillar content,” which is a larger piece of work that can be clipped, excerpted, and highlighted (such as a podcast interview, conference talk, training video, or your book’s manuscript) Repurpose it into “micro content” like articles, quotes, images, stories, remixes, rants, etc. Distribute across social media,
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Gary has an advagency and hid talking to teens and empowering them to spam the social media as he does... it all has a different goal.
Also, he admitted ordering a book by one of the ghostwriters.
So why the fuck am I reading this here? Bad example, bad research, populism and pop culture.
