In fact, if I had to choose how to benefit from a large event, I would much rather do a giveaway (to every attendee, not just one or two copies) than be their keynote speaker. To seed The Mom Test, I gave away 500 copies at one event (they covered printing costs of £2.50 per copy), 200 at a second (they paid discounted bulk prices of £10 per copy), and marketed 100 myself via content marketing (which we’ll look at next), for a total of 800 seed readers.
