To see why this all matters, consider The 4-Hour Workweek (2007), by Tim Ferriss, a category-breaking bestseller that soothed a painful emotional “problem” around disillusionment with the 9-to-5. The book enjoyed incredible success due to both its own strengths plus Ferriss’s incomparable skill and hustle as a marketer. And yet, rereading it now, a dozen years later, a significant percentage of its content feels — at least to me — irrelevant and dated. Of course, huge amounts of value still exist! The good stuff is just hidden between extended discussions of tools and tactics that haven’t aged
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