Gene Ishchuk

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Just remember that these sorts of conversations are not about pitching (or even describing) your book idea. In the context of building reader empathy, pitching will prevent deeper learning by both exposing your ego (which discourages negative feedback) as well as by suggesting that you’ve already figured out the details (which discourages big-picture feedback). You want insights into their life, not opinions about your idea.
Write Useful Books: A modern approach to designing and refining recommendable nonfiction
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