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Kristi Acorn
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Nudge: The Final Edition, by Richard H. Thaler

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In many cases, markets provide self-control services, and government is not needed at all. Companies such as Stickk.com can make money by helping Planners in their battle with Doers.
Kristi Acorn
Stickk.com
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Nudge: The Final Edition
Nudge: The Final Edition
by Richard H. Thaler
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