We have stressed that all policies require some choice architecture, just as all products require some kind of design. You don’t have to be Steve Jobs to strive for excellence in design. That includes putting the user experience at the top of the list of things to care about. If one set of people is in charge of how things look and others are in charge of how they work, you end up with those door handles that you want to pull when they need to be pushed. You get built-in sludge.
