The detail always noted in remembrances of the Bronco chase is the throngs of bystanders cheering for Simpson as the car rolled down the freeway, congregating on overpasses and holding makeshift cardboard signs proclaiming, “The Juice Is Loose.” It seemed perverse then and still seems perverse now. Yet this can also be understood as the primordial impulse of what would eventually drive the mechanism of social media: the desire of uninformed people to be involved with the news, broadcasting their support for a homicidal maniac not because they liked him, but because it was exhilarating to
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