Star Wars superfans started living in tents on the sidewalk outside of movie theaters, lining up for the chance to buy tickets six weeks before opening night. This was even stupider than it sounds: At the time, no theater chain in the country had definitively secured the rights to show The Phantom Menace. It was possible—and somehow unsurprising—that people were living on the street in order to buy tickets for a movie that might not even be available.
