What Fox realized on election night in 2000 (when its ratings spiked upward) and what MSNBC came to accept a few years later was something increasingly visible throughout the nineties, but too journalistically depressing to openly embrace: People watch cable news as a form of entertainment, and they don’t want to learn anything that contradicts what they already believe. What they want is information that confirms their preexisting biases, falsely presented through the structure of traditional broadcasting. It had to look like objective journalism, but only if the volume was muted. Moreover,
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