In 1977, a candidate for the San Francisco Board of Supervisors invited reporters to a press conference at a local park. He said he was going to announce legislation essential to improving the quality of life in the city. With a pack of cameras waiting for him, the man walked across the grass toward them before stopping, making a face, and lifting up his foot to look at the bottom of his shoe only to discover, in feigned horror, that he had stepped in dog poop. After pretending to be surprised, and flashing a big smile, the man turned toward the cameras and announced legislation he would
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