It is a sign of where we are that Wendy’s, Taco Bell, and McDonald’s use the language of drug addiction—hooked, cravings, triggers—as evidence of their products’ tastiness. Any addict, of course, knows the truth: cravings and triggers are torment, evidence of controlled brain chemistry. “Craveable, mind-blowing” is a product description the Sinaloa cartel might come up with.
