In the end, the company strategy that Rowland and Harrell described in the criminal complaint prized short-term profits above all else. It could be distilled into a philosophy that was, it seemed to me, simple enough for any street dealer to understand. “Their whole push was to keep people on [OxyContin] and get them to a higher dose because then they were more likely to stay on it,” Rowland said. “It seemed that everything was driven by the [Purdue] marketing team.”
