Lubricating all this were cards the Tennessee attorneys also discovered, offering patients a $75 discount off the copay on their first five OxyContin prescriptions. Purdue sales reps took the cards to clinics for doctors and their staff, and to pharmacies, particularly independent pharmacies, where the cards helped boost essential traffic in the competition with chain pharmacies. A Purdue internal report showed that patients using these “opioid savings cards,” as the company called them, tended to stay on the drug longer than those who did not. Every $1 million the company invested in the
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