There was a period in the 1970s when Tata trucks were in short supply. Hence, the trucks were being sold by middlemen at a premium of around Rs 40,000 per truck. Moolgaokar naturally faced a lot of pressure from various quarters to raise prices and take advantage of the constrained supplies. Tata Motors, under his leadership, stood steadfast, and refused to profiteer by doing so. Later, Moolgaokar was asked by the historian R.M. Lala why he took this decision. Here is his answer: ‘Profits should come from productivity and not by raising prices in a favourable market,’ said Moolgaokar, ‘our
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