But it faced a big challenge in finding hundreds of workers with the required skill sets for the complex segment of watch manufacturing. What the company did then was fascinating. It went to schools in the smaller towns and villages of Tamil Nadu looking for young boys and girls who had passed the class ten exam and were over sixteen years of age. It met the principals of these schools and convinced them that a job in Titan would be good for their students. No one had heard of Titan but the fact that it was a Tata company perhaps helped. Since this was the first time many of these young people
...more
