Three times Jesus called him “the prince of this world.”10 The word for “prince” is archōn in Greek, which was a political word in Jesus’s day, used for the highest-ranking Roman official in a city or region. Jesus was saying that this creature is the most powerful and influential creature in the world. In another story, when the devil claimed that “all the kingdoms of the world” were his to give away, Jesus didn’t disagree with him.11