Exponential technologies seem to imbue companies with powers that allow them to defy the force of gravity that held back firms of earlier generations. Economists call this new type of firm the ‘superstar company’. The superstar company rises rapidly, seemingly unburdened by the forces that hold traditional firms back. It seems to be more productive, more aggressive, more innovative, and able to grow faster. It dominates markets that already exist and creates markets that didn’t exist before. Superstar firms get bigger and bigger, dominating one market, then the next.
