The bosses at Tesla understood that the prices of electric vehicles might decline on an exponential curve, and launched the electric vehicle revolution. The founders of Impossible Foods understood how the expensive process of precision fermentation (which involves genetically modified microorganisms) would get cheaper and cheaper.
This is how disruption and start-ups should work - let reduced costs be your path to profitability. Network effects are great but fragile in the face of profits and public image.
