AI is the ultimate intangible asset, because it takes on its own momentum – the algorithms give you more and more value without you having to do very much. The cycle looks like this: You feed data into an AI and it becomes more effective – tailoring a product to your needs, perhaps recommending news stories you want to read or songs you want to listen to. This improved service becomes more desirable, and so more of us use it. As more of us use it, we generate more data about our tastes and preferences. That data can then be fed into the AI, and the product improves.
