Craig Nicol

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This is a distinct concept from the notion of economies of scale – the idea that efficiencies come from having bigger operations, or getting better prices from suppliers. Rather, Wright’s emphasis is on the relationship between demand and skill. As demand for a product grows, the people producing it have to make more of it. And that means more opportunities to learn by doing. As they put what they have learnt into practice, costs get driven down further and further.
Exponential: Order and Chaos in an Age of Accelerating Technology
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