All this means that we’re left with a slightly different picture of our supposedly jobless future. The more that superstar firms like Amazon and Netflix automate, the bigger they grow; the bigger they grow, the more people they employ. There’s an exponential process here, but it doesn’t lead us to employee-free corporations. Where workers do lose their jobs due to automation, it’s not because they themselves are replaced by some piece of software. It’s often because the firms they work for fail.
But sometimes it's the small firms with quality jobs that fail whilst Amazon and its crying booths demand more people on the payroll.
