Netflix has followed a similar pattern. In 2010, Netflix had sales of $2.1 billion and 2,100 employees. Each one of them could account for slightly less than $1 million in revenue. A decade later, the firm had grown more than 10 times in size, with revenues approaching $25 billion. Its 9,400 employees counted, now, for nearly $2.7 million in revenue each. The dynamics of increasing returns is reflected in Netflix’s content production, as well. In 2011, 14 years into its existence, Netflix had zero original content titles under its wing. In 2012, it launched one. By 2019, it released more
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