Describing how Boeing had stood up to the A320neo threat in his letter to stockholders in February 2012, McNerney sounded, in his emphasis on the bottom line, something like John McDonnell: “With development costs and risks far below an all-new airplane, the 737 MAX will provide customers the capabilities they want, at a price they are willing to pay, on a shorter, more certain timeline. This approach is an all-around winner for Boeing, too. We maintain our qualitative advantage over competitors in the segment, we free up resources to invest in other growth products, and we reduce our business
...more
