Jeff Bezos, the founder of Amazon, has talked about how he doesn’t do “bet the company bets.” Because he doesn’t have to—it’s complacency that puts you in a position to have to take huge risks. It’s the company that, after years of ignoring the trends, finally has to change or die. It’s when you’re making up for earlier deficiencies that you have to gamble everything. Better, he says, to consistently make good bets every day. Calculated instead of careless. Incremental instead of incredibly dangerous.
