Whatever it is, whatever you’re doing, you must pursue it aggressively. When you operate out of fear, when you’re on our heels, you have no shot. It’s simply not possible to lead that way. To succeed, you must take the offensive. Even when you’re being cautious, it must come with the assumption of constant advance, an insistent move toward victory always. You have to demand control of the tempo. You have to set the tempo—in battle, in the boardroom, in matters both big and small. You want them to fear what you are going to do, not the other way around.
