From ancient China and ancient Greece to modern-day Silicon Valley, communal thinking and group drinking have always gone hand in hand. Gately has also argued that more recently the “water trade,” the infamously alcohol-soaked, after-hours but mandatory drinking sessions endured by Japanese salarymen (and they were almost all men), was a key driver of Japanese industrial innovation in the 1970s and ’80s. One of its functions was to suspend social hierarchy norms in order to allow innovative ideas to flow from junior to senior employees. “Alcohol was the lubricant that enabled the Japanese
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