Into this political morass stepped the biggest ethnic entrepreneur of all: Donald Trump. And in his bid for power, he quickly realized that appeals to identity could galvanize his political base. He had already, in the past, made a racist crusade of questioning Obama’s birthplace. Now he embraced identity politics explicitly and with gusto. He painted Black Americans as poor and violent. He referred to Mexicans as criminals. He spoke of Christian values, despite numerous accusations of sexual assault. He called women “horseface,” “fat,” and “ugly.” Once sworn into office, he quickly instituted
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