Unscripted - The Great Rat-Race Escape: From Wage Slavery to Wealth: How to Start a Purpose Driven Business and Win Financial Freedom for a Lifetime

by M.J. DeMarco

optimum customer experience—

A Productocracy is achieved with a unique and recognizable value-skewS32 that isn’t offered elsewhere.

gambit

manipulate your environment so that you move probability toward success.S59

gaud

ostentatiousness.

branding

is

It is the art of personifying a business with human qualities and c...

reflects or affirms your customer...

incredulously,

de facto

Be preferential to larger audiences to improve chances of asymmetric yields.

impetuousness

sentience.

Bottomline: attach a powerful story to your company and its products, and you will sell more.

Quite possibly, the most important page on your website isn’t what you’re selling—it’s the story revealing WHY you are selling it.

A good backstory for your product/company is a value-skew.

intrepid.

emaciated

Look at the best, observe, reverse engineer, and model. Assess, adjust, repeat.S55

assuage

pantomimed

impetus

Any business, from a global operation to the local coffee shop, absolutely must have a website.

mercurial

Give your best effort in all that you do with pride and optimism, even work that is boring or tedious.

impetuousness,