In our hearts, we know this, of course. But, even with this knowledge, the problem seems unsolvable. One astonishing proof of this is that the inventor of the term “hedonic treadmill,” Philip Brickman—the celebrated psychologist also responsible for showing that winning the lottery brings no lasting satisfaction—died by suicide, throwing himself off a building across the street from his office at the University of Michigan.[16] Or consider the entrepreneur Tony Hsieh, founder of the online retailing pioneer Zappos and author of the mega bestseller Delivering Happiness. He died in 2020 at the
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