The problem is not the noun things, but the verb to love. Things are to use, not to love. If you remember only one lesson from this book, it should be that love is at the epicenter of our happiness. Around the year 400, the great Saint Augustine summarized this lesson as the secret to a good life: “Love and do what you will.”[1] But love is reserved for people, not things; to misplace your love is to invite frustration and futility—to get on the hedonic treadmill and set it to ultra-fast.