2. DO YOUR CORE JOB Many businesses fail because of what we might call the “Edsel problem,” based on the famous 1958 car that Ford executives loved but that consumers hated. They sell what they like, rather than what the customer wants and needs. We can be like this in our relationships, especially when our competence has diminished after years of neglect. We give our families and friends the opportunity to spend time at our convenience, doing what is interesting to us. And it makes sense—if I am the king at work, I am the king at home! It doesn’t work this way, of course. Love relationships
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