“We recently had to pivot from one opportunity to another when we learned that the need we were exploring wasn’t that important to our customers. Fortunately, because we were continuously interviewing, we didn’t have to start from scratch. We could revisit our opportunity solution tree, choose a new opportunity, and start learning about it in our next set of interviews. We killed an opportunity on Tuesday, chose a new one on Wednesday, and used our already-scheduled interviews on Thursday to learn about the new opportunity.”
